Jimmy Choo
Event Branding for the Jimmy Choo Sporting Club. A new range of urban sports shoes from the renowned designer.
Branding the Jimmy Choo Sporting Club
We were asked to help brand the launch event of the Jimmy Choo Sporting Club, which is a new range of versatile street focussed footwear designed by Sandra Choi.
The name of the collection conjures up images of traditional gentlemen clubs so we used this as our starting point and researched the visual language from a world that is steeped in tradition and formality. This look and feel contrasted really nicely with the more contemporary domain of urban sports such as skateboarding and BMX.
