Electric Cinema
Product design for the Soho House Group
Simplifying the digital experience for Londons film lovers.
The Electric Cinema is part of the Soho House group and originally started in Notting Hill at one of the oldest working cinemas in Britain next door to 'Electric House' on Portobello Road. There are now three venues spread across west and east London offering a range of films from European art-house to the latest Hollywood blockbusters.
We worked closely with their digital agency Superwire to refine the user experience and create a new look and feel for the brand and website that draws heavily on the art deco heritage of the original Electric Cinema Theatre that first opened its doors in February 1911.
